the class blog for Columbia College Chicago’s Online Journalism class: Thursday edition
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May 6, 2009 • 8:04 pm
Analytics: Understanding Where they’re coming from
Beginning Analytics video
The Death of the Page View
Google Analytics for WordPress Plug-in
Make Modest Money: Simple ad programs
Filed under: lecture links, readings
The piece on Analytics basics offered the vocabulary to understand this project in a straightforward (boring) way.
“The Death of the Page View” by Jeff Jarvis was much easier to read. I see how important it is to understand the type of traffic a website is receiving. The consumer gets more control of what he/she is viewing so the advertisers are forced to produce better work. Especially considering how people will share what they like it, by passing it along, giving advertisers more incentive to get creative.
But I don’t understand the difference between centralized media property (Yahoo) and distributed network (Google). What did Jarvis mean?
“This, in a nutshell, is why Yahoo, the centralized media property, is at a disadvantage versus Google, the distributed network.”
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